How powerful Copy Writing can elevate an Ad

While women’s ‘empowerment’ campaigns are often overdone, only a few have truly stood out and made an impact, like this 2017 campaign.

This campaign marked the first time a Benetton ad created outside Europe was pushed to a global audience via social media. This strategic move highlights UCB’s intent to showcase local narratives on an international platform while maintaining cultural relevance—a significant shift from traditional advertising practices where Western concepts were often imposed on Indian audiences. Two reasons why it worked 

1. Powerful Copywriting that Elevates the Message

2. Seamless Brand Integration