How an Olymic moment turned into a viral post

Creative director: Zed Anwar

If you're active on social media, chances are this stunning image has already crossed your feed, captivating you as it has the 100 million others who liked and shared it.

In August 2024, during the Paris Summer Olympics, a moment featuring gymnast Simone Biles captured widespread attention. Art director Zed Anwar transformed this viral moment into a striking spec ad for Mercedes-Benz, which not only showcased Biles' athleticism but also aligned with the brand's values of luxury and performance. The ad quickly gained traction, amassing over 100 million views across platforms

Zed Anwar, our London based designer has an extraordinary talent for finding patterns in everyday moments and seamlessly integrating them with brand identity. More from him below

More from Zed Anwar